That can be a question that some of the students, especially the ones used to live in capital cities, can ask at the beginning when they arrive by plane to Jönköping. I still remember the moment when my airplane (and probably the smallest one that I have ever flew) arrived somewhere in the middle of the Swedish woods. But let me start from the beginning.
My name is Mark and I am 21 years old student from Prague, capital city of Czech Republic. I have studied in economic high school and ever since I have been abroad for the first time, mine passion for exploring and traveling determined to get out from Prague and explore the world. I knew that studying in Czech Republic would be too boring for me, I would have everything in my native language, and most importantly, I would not broaden that much my horizons. Therefore, I have decided to start looking for a country and city where I can continue with my studies and learn something more.
Everyone knows that studies abroad are not exactly the cheapest fun, despite your investment in the future. Great Britain or United States of America have amazing institutions, but I did not want to graduate and have an enormous debt on my bank statement. So that raised a question – where can I get an outstanding education in international environment, preferably without paying that much for it and having it in English? And the answer was pretty straightforward – Sweden.
I have been in Sweden with my family on a road trip approximately six years ago, so I knew a bit about it. As a Czech beer lover, my biggest fear was obviously Systembolaget. For the ones who does not know this lovely, state-owned institution, Systemet is the only shop where you can buy your booze over 3,5% of alcohol. It closes early, does not even open on Sundays and if you are under 20 (despite the fact that you can drink from 18 years old, weird…), you have no luck. Beside that and lovely nature, I pretty much jumped into the pool of unexpected and started searching for my dream university in Sweden.
Jönköping University was probably the first one that I found out. I was amazed by the level of internalization and since marketing is in my veins, I straightforwardly applied for a Marketing Management bachelor programme. That was even before my graduation (due to different school system in Czech Republic and Sweden) and I had to deal with lots of paperwork and different documents in order to complete the whole application. I did not know anything about Jönköping and the day I got accepted, I decided to just go for it and make the best out of that.
Now it is almost a year and I can see how much I have changed. From a capital boy I turned into small-town-lover with friends from all around the world, Head of Marketing Committee for the JIBS Student Association and ambitious student. I have probably drank more coffee here than in my whole life, started appreciated Swedish FIKA breaks and learned a bit of svenska språket. If I shared with you all the experiences that I have achieved during my first (and still ongoing year), you would be probably reading this post for another hours and mostly importantly would not even believed me.
What I want to say, I am so hell proud that I ended up in here. Despite being a small town, Jönköping will immediately connect to your heart and I can guarantee you that you will make memories and friends for the lifetime. Especially, when you try to participate even more in the student life, such as different projects or committees. I have taken probably the biggest step and applied few months after start for the already mentioned position – Head of Marketing – and I am enjoying every minute on this never ending rollercoaster. Thank you Jönköping for opening my eyes!
From Prague, Czech Republic, Mark has made his way to the Jönköping as a bachelor student of Marketing Management. He is the current Head of Marketing for JSA and in his posts will share his (sometimes very sarcastic) point of view on his life in here!