Spring Inspiration 2017 is getting closer and closer. Today it is exactly 8 weeks, 56 days and 1344 hours until the big day, and the excitement is a fact.
To arrange a fashion show with 800 guests, and a whole bunch of clothes that will be worn, requires models who can present the clothes in the best possible way. The team of Spring Inspiration 2017 have decided to focus on diversity among the models and therefore strongly encouraged everyone to apply regardless of size and length. This became clear at the model casting that took place at Spira.
The model casting took place on the 31/1 between 15:00-21:00 at Kulturhuset Spira. The models got a nice welcome at the entrance by the sponsor team, followed by the Marketing team that helped by the information- and measuring station.
It was clear that the applying models appreciated the fact that the measurements only were for informational reasons and that there were no requirements to be in a certain size. It was remarkable that the variety-point of view from the Spring-team created a good atmosphere at Spira which contributed to a lot more confidence for the models. All they had to do to from this moment and on the runway, was to be themselves and have fun!
Before the models entered the café stage 9 at a time, a while of waiting and a whole lot of nervousness and excitement filled the air at Spira this evening. Finally, it was time for the models to show the best version of themselves as they entered the door to the café stage. The jury was represented by the Model Team as well as two agents from MIKA’s, who together used their knowledge and expertise to interpret, assess and decide upon the applicant’s’ different characters and runway walks. It was clear that the jury encouraged all the models to have fun while showing what they got, and it seems like they did!
The sound of the last heels against the floor together, with the sound of the camera when the Graphic team took the last portrait pictures, ended the model casting for 2017. At approximately 21:15, 149 applying models had left Spira for this time.